Making Farm Fresh Dairy impossible to scroll past
A hero film, a six-week social rollout and a media plan built to make sure people actually watched it — start to finish, top to bottom of the funnel.
"Fresh, Every Morning"
A trusted product with a forgettable feed presence
Farm Fresh Dairy had been on shelves for over a decade, but their social channels looked like an afterthought — product shots with no story, and ad spend that wasn't earning attention back.
We rebuilt the brand's video identity from the ground up: one hero film shot on location at the farm, cut into a full library of short-form edits built for how people actually watch on their phones.
How we got there
Discover
Sat with the farm's own team to find the real story behind the product, not the stock one.
Strategize
Mapped a content and media plan around where the audience actually spends their time.
Create
Shot the hero film on location and cut it into a library built for every placement.
Launch & Learn
Rolled out in phases, reading the data weekly and shifting spend to what worked.
People stopped scrolling for a dairy ad. That had genuinely never happened to us before.
Inside the campaign
A look at the hero film's key frames, the short-form cutdowns and the paid creative that carried the rollout.
The Results
Ten weeks after launch, Farm Fresh Dairy's social channels were outperforming every paid campaign the brand had run before.
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