A cartoon series that reached 27.7 million people.
Maximize reach and engagement across South Asian Football Federation (SAFF) nations, connecting with parents and teenagers to introduce football-centric values and raise awareness about the sport — and about player safeguarding.
Objective
Reach parents of children from toddlers to teenagers, and teenagers directly, across seven SAFF nations.
Idea
Facebook is the most widely used platform across SAFF nations — so a relatable, family-friendly cartoon series, "Kick Off," carried the message of unity and football.
Approach
An episode-by-episode rollout across Facebook Feed and Video Feed, with two distinct audience segments and a staged budget release.
Data-driven audience segmentation and highly engaging cartoon creatives delivered industry-leading performance across South Asia on a $2,500 total budget.
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