One funnel, split by product value.
Drive online visibility, brand consideration and qualified high-intent conversions for Udoy Coffee's premium offerings — conversational commerce for high-value coffee machines, and direct e-commerce transactions for premium coffee beans.
Objective
Capture wide-scale engagement to start conversations for premium coffee machines, and accelerate direct e-commerce sales of premium coffee beans.
Idea
Rather than generic mass-media promotion, use tailored Meta funnels connecting directly with coffee enthusiasts and commercial buyers — separating conversation from conversion.
Approach
Dedicated campaign structures by product value, plus post engagement and broad reach frameworks to maintain brand recall.
Messaging & conversational commerce
Messenger Engagement campaigns generated 1,511 premium messaging conversations handling inquiries for premium coffee machines.
E-commerce sales funnel
A direct-to-consumer Sales campaign optimized for website conversions, targeting active coffee lovers for streamlined bean purchases.
Multi-tier amplification
Post Engagement and Broad Reach frameworks to maximize social proof, amplify interactions, and maintain brand recall across demographics.
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