App growth, split by platform, not by budget.
Drive user acquisition and maximize application installs for SlopeSync through targeted Google App campaigns, scaling install volume efficiently across Android and iOS while holding a sustainable cost per conversion.
Objective
Scale app installation volume efficiently across Android and iOS while maintaining a sustainable cost per conversion.
Idea
Rather than one broad campaign, segment acquisition by platform — Android vs. iOS — to allow distinct budget optimization and creative delivery for each.
Approach
Dedicated Google App Promotion tracks reaching high-intent mobile users across Search, Google Play, YouTube and Display.
Platform-specific segmentation
Dedicated daily budgets of $50.00/day per platform to independently manage bidding strategy and performance on Android and iOS devices.
High-intent ad placements
Dynamic Google App assets across the Play Store, Search results, YouTube and Display Network inventory to capture active app seekers.
Performance optimization
Ongoing monitoring of click-through and conversion metrics to evaluate user acquisition costs across platforms.
139,488 total impressions and 6,602 clicks generated 966 app conversions at an overall average cost of $2.71 per conversion, on total spend of $2,621.95.
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