A wholesale funnel built entirely inside Messenger.
Establish a high-volume B2B wholesale acquisition funnel exclusively through conversational messaging, targeting retailers, boutique owners, and bulk apparel buyers, in support of an average monthly sales revenue of BDT 20,000,000 (20 Lacs BDT).
Objective
Generate qualified wholesale inquiries from retailers, boutique owners and bulk apparel buyers, sustaining ৳20,000,000 in monthly wholesale revenue.
Idea
Wholesale buyers prefer direct negotiation and order verification before purchasing — so the strategy used Meta Messenger Ads built specifically for business owners, showcasing bulk pricing incentives.
Approach
Hyper-targeted ad delivery paired with dedicated sales chat management to close bulk orders, pricing and shipment terms directly in Messenger.
B2B targeted messaging funnel
Dedicated Meta Messenger Engagement campaigns optimized to attract fashion retailers, boutique operators and commercial apparel buyers, using a 7-day click or 1-day view attribution model.
High-frequency commercial recall
Maintained an ad frequency of 5.46 touchpoints to repeatedly engage high-intent wholesale decision-makers and stay top-of-mind.
Conversational B2B deal closing
Combined hyper-targeted ad delivery with dedicated sales chat management to negotiate bulk order quantities, pricing terms and shipment details inside Messenger.
The B2B messaging-driven strategy delivered massive commercial reach and exceptional acquisition efficiency, consistently driving Cloth Zone BD's wholesale pipeline.
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